If you've ever browsed Tripadvisor to find a place for dinner, or skimmed to the bottom of an Amazon page, you've seen the power of customer reviews. In fact, according to Marketing Land, a whopping 90% of customers are influenced by online reviews. People trust consumer reviews three times more than professional reviews, according to Weber Shandwick.
In short, customers trust other customers. How can you use this influence most effectively for your company? Look no further than the video testimonial.
Video Testimonials are perceived as more authentic than written testimonials. People can put a face and name to who the customers are, instead of reading text that could have been written by the company itself. This tangibility not only gives videos credibility, it also fosters relationship between company and customer.
Testimonial Videos show the satisfaction of past customers and help future customers decide whether or not to purchase your products and services. They have an 89% effectiveness rating - that is an insanely powerful tool for your business!